Founders & brand leaders
Work through questions about direction, customers and the next stage of the business.
Membership.
Different minds. Shared momentum. Find your place among people building, growing and transforming product brands.
A community for the
people behind brands.
Building a product brand brings questions that cross roles and disciplines. ThirdWave brings founders, operators and creative specialists together to compare experiences, share what they have learned and explore the decisions ahead.
The community lives on Coralbeat. Bring a question about your product, customers, team or next stage of growth, and make room for a perspective from someone approaching it differently.
Operators & specialists
Compare approaches to teams, supply chains, systems and day-to-day delivery.
Creative minds
Explore how product, design and storytelling shape what customers understand and experience.
Membership plans.
Company membership by annual turnover. Join peers facing decisions at a similar company size. Every application is reviewed.
Emerging
Under £2m turnover
£250/ month
+ VAT
Build repeatable demand with founders facing the same early decisions on customers, channels and product.
- Stage-matched company peer rooms
- Private company spaces and working tables
- Member event access when confirmed
- Additional leadership seats by arrangement
Growth
£2m–£10m turnover
£350/ month
+ VAT
Work through the pressures of scaling: channel mix, margins, hiring and operations, alongside leaders at a similar stage.
- Stage-matched company peer rooms
- Private company spaces and working tables
- Member event access when confirmed
- Additional leadership seats by arrangement
Established
£10m+ turnover
£450/ month
+ VAT
Compare complex growth and leadership decisions with peers running established, multi-channel commerce businesses.
- Stage-matched company peer rooms
- Private company spaces and working tables
- Member event access when confirmed
- Additional leadership seats by arrangement
Creating a community account is the first step. Eligibility and paid membership terms are confirmed separately before activation.
Member perks.
Up to 50% off
Higgsfield combines AI image and video creation with visual effects and tools to restyle footage. We recommend it for brand teams exploring product imagery, social content and campaign concepts before committing to a shoot. The discount applies to eligible plans and is active for three hours after login through our offer; check the final price at checkout.
50% off for 3 months
VEED is a browser-based video editor with AI creation tools, automatic subtitles and templates. We recommend it for brand teams turning product demos, interviews and existing footage into branded social videos and ads. New customers signing up through our referral offer get 50% off eligible paid plans for their first 3 months, or the equivalent saving on an annual plan, applied automatically at checkout. Excludes existing paid subscribers, Enterprise plans and customers in India; cannot be combined with other promotions.
10% off your first year
Attio is an AI-native CRM for managing contacts, companies and sales pipelines. We recommend it for brand teams keeping track of retail buyers, wholesale opportunities and commercial partnerships, with a shared view of conversations and next steps. New workspaces signing up through our referral offer get 10% off their first year on Pro or Enterprise plans. Cannot be combined with other offers, including the Attio Startup Program.
30% off Pro
tl;dv records meetings and creates transcripts, AI summaries and action items. We recommend it for brand teams capturing customer interviews, partner conversations and team decisions, so useful insights can be revisited and shared with colleagues. New customers signing up through our referral offer get 30% off tl;dv Pro; check the discount duration at checkout.
Up to $150 creator credit
Insense connects brands with creators for user-generated content, influencer posts and social ads. We recommend it for brand teams commissioning product demos, launch content and ongoing ad creative. New customers joining through Insense’s referral programme get $100 in creator credit with a quarterly Brand plan or $150 with a quarterly Agency plan, to spend on creator content.
More coming.
Help first.
Always.
Useful conversations start with how we take part. Share what you know, ask openly and make room for another point of view.
Compare real decisions.
Bring the work behind the brand: what you tried, what you learned and what you are still figuring out.
Keep the room protected.
No selling or prospecting. Peer rooms are for sharing experience, not pitches, cold outreach or member-list mining.
Make space for others.
Be generous with your experience. Listen across roles and disciplines, and offer a different way to look at the question.
Before you join.
Which company plan fits me?
Choose the plan that matches your annual company turnover: Emerging under £2m, Growth from £2m to £10m, or Established at £10m and above. Every application is reviewed so you can join peers facing decisions at a similar scale.
Does joining the community activate paid membership?
No. Creating or accessing your Coralbeat account is the first step. Admission to curated peer rooms and any paid membership are separate steps, with eligibility and terms confirmed before activation. Founding places are by invitation.
Are events and extra leadership seats included?
Member event access is available when confirmed; each event has its own published audience, access and pricing. Additional leadership seats are by arrangement. Check the details before taking part.
How do people take part?
Share experience, bring useful questions and make room for another point of view. Peer rooms are help-first: selling, prospecting, cold outreach and member-list mining are not permitted.
Bring your perspective.
Create or access your community account on Coralbeat to begin. Founding places are by invitation, and admission to peer rooms is reviewed separately.